Making a Great Marketing Executive
Companies have a lot of different departments that each have their own function. There are some people that are great at coming up with ideas, but they might not be great with consumers. When you are working with objects, you want someone that is good with people to balance you out. The people that are good at taking what has been built and getting it out there to consumers are marketers and they have one of the most important roles in the whole organization. As I learned it in business school, the simple function of marketing is matching product function to consumers’ needs efficiently. After the product is formulated, the marketer takes all of the things that are special about it and finds people who want and need those attributes. After you work with a smart marketer, you can blow your business up to incredible levels. In looking for a marketing executive, here are a few things that you should look for.
Uniqueness
I think that a lot of people give puns a bad rap for no good reason. My theory is that puns are seen as easy humor. To make a pun is just to simply play with words and it seems almost simple, like you could do the same thing if asked to. Part of the reason that we love great standup comedians like John Mulaney or Louis CK is that they shock us. It is not that they are looking to say things to surprise, but the way that they approach an idea is so comically refreshing that you are forced to laugh. When you hear something truly unique, you know it and it sticks around. In terms of marketing, all of the things that we know as iconic are the result of them breaking onto the scene as something new and unheard of.
Creativity
Other than an ability to come up with unique ideas, you need the ability to come up with new ideas. Most people think print and media when they think of marketing because they think of advertising, but that is just a facet of marketing. Other than that, you can find other ways to build a following, which is why you have to be scrappy and competent. Building a following takes a creative mind to come up with ways to make things more interesting.
Social Skills
When you are introducing a product to the market, you want to treat your consumers like they are buying something from someone they trust, which is why you need to know people. I liken marketing to psychology because a lot of what you do as a marketer involves understanding moods and emotions and how you can use them to your advantage. Sometimes, the people that are able to sell lots of stuff are able to do so because they are just good at being movers and shakers who got the word out. Marketers play a fine balance between being too aggressive or not aggressive enough, but, with practice, they are able to accurately match needs with products.
Uniqueness
I think that a lot of people give puns a bad rap for no good reason. My theory is that puns are seen as easy humor. To make a pun is just to simply play with words and it seems almost simple, like you could do the same thing if asked to. Part of the reason that we love great standup comedians like John Mulaney or Louis CK is that they shock us. It is not that they are looking to say things to surprise, but the way that they approach an idea is so comically refreshing that you are forced to laugh. When you hear something truly unique, you know it and it sticks around. In terms of marketing, all of the things that we know as iconic are the result of them breaking onto the scene as something new and unheard of.
Creativity
Other than an ability to come up with unique ideas, you need the ability to come up with new ideas. Most people think print and media when they think of marketing because they think of advertising, but that is just a facet of marketing. Other than that, you can find other ways to build a following, which is why you have to be scrappy and competent. Building a following takes a creative mind to come up with ways to make things more interesting.
Social Skills
When you are introducing a product to the market, you want to treat your consumers like they are buying something from someone they trust, which is why you need to know people. I liken marketing to psychology because a lot of what you do as a marketer involves understanding moods and emotions and how you can use them to your advantage. Sometimes, the people that are able to sell lots of stuff are able to do so because they are just good at being movers and shakers who got the word out. Marketers play a fine balance between being too aggressive or not aggressive enough, but, with practice, they are able to accurately match needs with products.
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